I talk a lot about “Work Management” in my blog posts and this blog is even named the “Work Management” blog, but what is Work Management, really? I’ve been asked that question several times, so this is a post about how I define Work Management and how it relates to traditional project management—and why it should matter to all of us. I personally think this is a really big deal—maybe even a game changing shift in how we look at work and interact with the management process.
Work Management represents an evolution of project portfolio management (PPM) and is a paradigm that recognizes that a person’s workday consists of more than structured project-work; it includes ad-hoc requests that come from colleagues, personal tasks, goals, objectives, and repetitive duties that must be understood and prioritized. The goal of this approach is to provide a 360-degree view of all work, including a space to collect, prioritize and manage work with tools that help teams work collaboratively on the things that matter most to an organization.
How is this really different from Project Management?
I consider traditional project management to be a sub-set of Work Management. The Work Management paradigm is an on-ramp to all the work done by teams (including traditional projects), enabling project leaders and other managers to evaluate potential and current projects, set the right strategic and tactical objectives, validate corporate initiatives, and promote and execute on those projects that provide the greatest business value (within the context of all the work done within an organization).
How does this impact teams and culture?
As workplace culture changes (generation X and Y are accustomed to having more control over what they do and when they do it than any other generation of workers before them), a people-centric Work Management approach doesn’t treat the workforce as resources to be put into productivity buckets, but rather as the linchpin to business success. Assigning work has evolved into a collaborative process between organizational layers and peers.
This democratization of how work is allocated represents a paradigm shift recognizing that those closest to the work understand it the best and should have the ability to help set timelines and milestones for deliverables. Today’s leaders are expected to look ahead and plan to overcome obstacles through better communication, not increased micromanagement.
How does Work Management accommodate structured project-based work?
Looking at projects from the perspective of Work Management frees us from dependence upon any single execution methodology like Agile/Scrum, NPD or waterfall; which are all accommodated within a successful Work Management Approach.
The traditional project management paradigm teaches a top-down planning approach, which attempts to align people, skills, time, and activities. Unlike this approach, which relies on a centrally owned and managed process with people reporting status against a plan, a Work Management approach seeks to democratize the project plan and invites feedback regarding time-lines and deliverables. Enabling individual project team members to make commitments regarding project delivery dates facilitates a more accurate picture of project status and provides managers with a forward-looking view of the schedule.
Empowering everyone throughout the organization involves people in the execution of structured work and delivers a rich stream of contextual information into status and activity.
How does this accommodate unstructured work?
Most of a person’s workday is spent managing unstructured work (requests from peers, colleagues and work that is not associated with formal projects). Work Management provides a workspace to capture unstructured work from various sources to facilitate collaboration including: wikis, blogs, document sharing, meetings, chat and group resource scheduling. It also provides visibility into what others are working on, enabling comments and updates around projects and tasks.
In my opinion, the biggest change associated with a successful Work Management platform is a shift from a focus on work governance to a focus on optimization. What are your thoughts about this new paradigm?






















