Chris is a lab tech. His job is basically to test samples and report results. He doesn’t manage people, doesn’t make presentations in meetings, and doesn’t plan too far into the future. Chris focuses on a list of things to do today and this week.
Marc, the CEO of Chris’ company, is interested in reducing waste, optimizing output, and maximizing value. One of the initiatives toward these goals is to implement a Project Portfolio Management Software solution across the enterprise. His advisors tell him that "this investment will help us to track Project Based Work and give us the insight we need to ensure successful Portfolio Management." Are they right?
Maybe, maybe not. Enterprise Project Management Software is built for what it’s name denotes—managing Projects and Portfolios. These solutions are tailored to the project manager and the executive—someone other than Chris. But Gantt charts, cost management tools, efficient frontier calculators, etc. are only as good as the data powering them.
Let’s imagine for a moment, that Chris doesn’t like using the Project Management Tool (hard to believe, I know). If his experience is bland, difficult, and irrelevant to him, he’ll use it less often and only when he’s forced to. The data he puts into the system will be the minimum needed to comply. For Marc, that paints a sparse picture of what’s going on—and it’s rarely up-to-date. Try steering a ship on minimal information that is out of date.
On the other hand, if Chris (and everyone at his level) finds value in and enjoys using the tool, what does that mean for Marc? Real-time information and accurate data—a lot of accurate data. That’s a much easier ship to steer.
@task is about delivering the ideal experience to each and every user so that they can get their job done effectively. We tailor each feature, each page, each interaction to the context and goals of the user. For example, Chris wants simplicity. He appreciates an experience that reminds him that he is a key contributor to the success of the organization. Giving Chris (and his peers) an engaging solution, tailored to his goals and context, increases the information flow that Marc needs to steer the ship.
@task focuses on delivering a streamlined and rewarding experience for everyone, creating an ecosystem of information that drives visibility, productivity and success.
Now that you’ve met Chris and Marc, let’s talk about Jen…in my next post.
This is total genius. Garbage in/garbage out benefits no one. I love that AtTask is focusing on this.