Topic: AtTask

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What “80% Done” Really Means: You Have a Visibility Problem

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“Your project is 80% done.”

These days, it seems “80% done” is the go-to phrase whenever someone is asked to update a status. Although commonly heard amongst in-house creative teams, this phrase is often no more than an illusion to disguise the fact that things aren’t actually getting done. Why?

Eh, because it “sounds about right.” But what does that even mean?

Most of the time, team members aren’t deliberately being misleading with this phrase—they’re just making their best guess based off of the limited information that they have. And sometimes, they’re way off.

Unfortunately, state-of-the-art creative teams don’t have room for arbitrary updates. With as many requests and deliverables as they have going into and out of their hands, reliable updates are key. So, the next time you hear the phrase, “about 80% done,” what you should really be hearing is, “We have a serious visibility problem.”

The truth is, this phrase indicates that nobody really knows how to gauge how far along (or not) their projects are. This is a surefire way to tell that your level of work visibility needs a serious upgrade. Denis Cochet, Senior Vice President of Sales and Marketing at Alstom Power, says: 

“Being able to collect the right information, making sure the right people have access to it, can analyze it and make recommendations based on insights – this is where marketing needs to lead, invest, engage.” 

When nobody knows what’s really going on with your creative jobs or projects, your team—and your clients—suffer. Here are a few ways to get more insights into reality:

1. Build a communication template.

Establish expectations for when updates will be needed, what will be in them, and who will be running which part of the work. Doing this at the start of each project will increase the amount of visibility you have into the work. It will also reduce the disparate email chains, deleted voicemails, and frantic drive-by cubicle conversations that ensue when no one knows the truth.

2. Track your work in one place.

Standardize the way your team manages and tracks their work. This will give you a more accurate reading on the status of your jobs, what roadblocks need to be removed, and whether or not you will hit your deadlines. If everyone is using different tools and document management systems, visibility will be nothing but simulated reality.

Staying updated can be a lot like playing twenty questions. How long will it take you to finish this project? How long did something like this take before? Why is this taking so long? Are you done yet? By tracking all of your requests and projects in one place, you will be able turn all your foggy estimations into solid numbers that you can show confidently to your clients and stakeholders.

What methods do you use to increase visibility into your in-house creative team’s work?

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Semi-Annual AtTask Service Activity Beautifies Nat’l Monument

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They’ve taken time out to perform service for an aquarium, a day camp for disabled youth, and United Way. Now AtTask is heading to the great outdoors. From April 28 to May 2, AtTask employees will have the opportunity to take a one-day break from their normal duties to help prepare the Timpanogos Cave National Monument in American Fork, Utah, for its season opening.

For AtTask, this semi-annual act of service goes back to 2012, when a single employee approached management with the idea of sponsoring a few employees to do service in Central America. But Eric Morgan, CEO of AtTask, had a better idea.

“He came back to us and said, ‘Why don’t we offer service opportunities to all of our employees?’” remembers Anna Ratanawan, human resources manager.

With Morgan’s support, they set up their first company service project with Globus Relief, a medical resource humanitarian organization based in Salt Lake City, Utah.

The feedback and turnout that we got from the employees were overwhelming,” says Ratanawan. “We put a committee together and decided to continue to participate in these service projects.”

Now, nearly two years later, the AtTask team has given of company time to volunteer with numerous organizations around the Northern Utah area, and these activities are viewed by team members as a perk of working at the growing SaaS company.

The service projects, Ratanawan says, have also become an unexpected recruiting tool. “As we’re recruiting, a lot of the people that we recruit find out that we do service projects, and they want to be a part of it,” she says. “It’s also been a great culture builder. Employees love that we give back to the community, and one of our big goals has been to be involved in the community. People who see us might not know what we do as a company, but they want to be a part of it.

Coming up in May, the next service project for the AtTask team aims to get the local Timpanogos Cave National Monument, which occupies 250 acres of land, cleared of winter debris and ready to open its season on May 5.

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“Our service committee reached out to them, and they literally had no one who wanted to volunteer to help them,” says Ratanawan. “So they were ecstatic.”

Perhaps more ambitious than any service project AtTask has taken on previously, this will require the help of employees over an entire week. During that time, some groups will clean and touch up parking lots, the visitor center, and rangers buildings, while others will clear the trail of rocks and debris and fix the lighting in the cave itself. Employees are allowed to choose for themselves if they will participate and where they help, but Ratanawan estimates that between 200 and 250 employees will show up, putting in more than 1,600 man hours in service.

“The rangers have told us that the amount of work that we will do in a few days would’ve taken them two months to complete with their staff,” Ratanawan says. “In the past, sometimes things haven’t been done in time for their season opening, but they’ve just worked around it. So we’ll be able to help them start this season with everything taken care of.”

After this service project concludes, the AtTask service committee is already planning another project with Habitat for Humanity in the fall.

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How Email is Killing Your Productivity and Tips to Beat It

How Email Contributes to the Illusion of Productivity

Email is a bottomless pit where productivity goes to die.

The bottomless pit of email

Don’t believe me? Consider this example: It’s common in the workplace to hear the phrase, “Let me email that to you again so it’s at the top of your list,” from a coworker who needs something from you. The problem with this phrase is that email won’t be at the top of your inbox list for long. Your current top priority might not be their top priority and, even if you do see the email, it probably won’t go to the top of your to-do list. So, the email request will either get forgotten again, buried in a mass of other emails, or you’ll have to interrupt the other important work you’re doing in order to fulfill the request.

Like I said, email = bottomless pit of lost productivity. A recent poll of top marketers confirms this claim by revealing that 63 percent of marketers consider overflowing email inboxes one of their top four work inefficiencies.

Email has Fallen from ”Miracle of Technology” to “Necessary Evil”

Once upon a time, email was a great miracle of technology with its ability to allow us to communicate quickly and send documents to people miles away without having to lift a finger. However, it has now become one of the most overused, unproductive, and deceptive ways to manage your work.

Important information on projects gets lost in the piles of overlooked and unnecessary emails, sending a project request over and over again won’t ensure that a request is seen and, at the same time, sending email requests only adds to an already full-to-the-brim inbox. In fact, a Yahoo! survey found that overflowing email inboxes are so daunting that one third of people would rather clean their toilets than clean out their email inboxes.

One of the biggest problems with email is that it takes any communication about work completely out of context. Instead of quick and easy collaboration, you get:

  • No document version control (how was I supposed to know there’s a newer version?)
  • Communications lost in mile-long email chains that take 30 minutes to navigate
  • Emails with too many people CC’d, just in case
  • Vague subject lines, which often lead to accidentally deleted information
  • Information about work, but no information about which project its for, dependencies, or next steps

Most people mistakenly believe that email is the best and/or only way to effectively communicate about work. But the reality is, email has become such a recurring nightmare for requestors and resources that 62 percent of people admit they regularly check work email over the weekend and 50 percent have admitted to checking it on vacation. Rather than relaxing and unwinding from the chaos of work, they’re essentially addicted to checking their email, either out of habit or fear of falling behind.

Author Jonathan Spira found that 100 emails can occupy over half of a person’s day. It’s certainly not uncommon to receive that many emails during a day in the office, even a slow one. Because of this, it’s hard to get any real work done when you’re spending so much of your day grazing emails.

How Do You Escape Email Hell?

Email is a great way for your crazy aunt to still send you cat pictures and motivational quotes. However, it is no longer a viable workplace communication tool. Having to navigate through email chains at work can get far more confusing than trying to figure out why a cat hanging from a branch is telling you to “hang in there”. So, what is the answer, the solution to the madness?

1. Realize that email hell indicates a bigger problem.

First, recognize that if you’re living in email hell at work, the real problem is that your team has serious request management issues. You can help solve both of these issues by designating one place for receiving, accepting, and managing work requests. One example is developing a dedicated email address. That way, all requests go to one email address. Then, designate one person (usually a manager or senior manager) to be the gatekeeper of your team’s requests. They will be able to strategically decide which requests get done now, which wait until later, and which won’t bring any value to the company.

If coworkers or clients send requests to your personal email, either forward them to your request email, or respond back and ask them to use your email request queue from now on. If they don’t, their request will not be recognized. With this process in place, you can detach yourself from the chaos of email work requests and focus on what you have to get done now.

2. Implement a request management tool.

You can dispel the illusion of email productivity in another way by implementing a marketing work management system that has a request management tool. With this approach, you can direct everyone who needs to make a request to the tool where all requests will be collected in one place rather than getting lost in emails. As a result, you’ll be able to reserve your personal email for other things as well as reduce the amount of emails you receive.

While email probably isn’t going away anytime soon, there are ways to cut back. When you find a way to introduce and enforce a request management process, you and your team will save time, feel the burden lifted from your shoulders, and notice your email-induced headaches subside. Once people start requesting through the standardized system, the illusion of productivity given by email will turn into a more productive reality.


What methods are you currently using to manage your influx of requests? Are you interested in more ways productivity could be an illusion where you work?

Watch the on-demand webinar series, “Dispelling the Illusion of Productivity: 5 Unproductive Phrases Creatives Say and How to Avoid Them.”

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10 Thank You Notes From Your Marketing Creative Team

In-house creative teams have an often thankless job. Based on requests that come to them in every medium, they’re charged with organizing and coming up with brilliant, original, clutter-piercing material quarter after quarter. While they’re juggling all that, they also have to absorb the ad hoc grenades thrown their way—requests for Sales team t-shirt designs, an exec’s kid’s birthday party decorations, that sort of thing. And they handle it all with grace and skill.

But even the most seasoned creative team has a few changes they’d love to see made. They wish they had a better way to communicate their issues, needs, and victories. They wish they had a better way to track and prioritize all of those requests. They wish they could cut down on all the distractions and meetings and spend more time doing what they do best.

To finally give these creative teams a voice—and in celebration of Jimmy Fallon’s move to The Tonight Show—we’ve assembled 10 thank you notes that could’ve come from your very own creative team.

To learn how you can turn these challenges into strengths for your in-house creative team, download our new ebook: The 5 Most Dangerous Creative Productivity Myths.

 

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AtTask Security Update: Heartbleed

heartbleedIn response to customer inquiries we’ve received about the recently discovered Heartbleed Internet security vulnerability and how it might affect security on AtTask, our Chief Technology Officer, Ted Hoy, has published this statement:

You may have heard by now about Heartbleed, which can create vulnerability in information that is typically protected by the SSL/TLS encryption used to secure the Internet.

First, please know that, based on testing performed by the AtTask Enterprise Security Office, the certificates issued for the AtTask on-demand platform are not vulnerable to Heartbleed. The Enterprise Security Office has updated to the latest patch level and has run 4 evaluation tools to ensure that there is no vulnerability. While our results are positive, we will continue to monitor this issue vigilantly over the coming days and weeks.

For those unfamiliar with the Heartbleed vulnerability, we’re happy to bring you up to speed.

Heartbleed should be considered a major security concern for anyone using the open-source cryptographic library OpenSSL. If a system is vulnerable to Heartbleed, it may allow an attacker to read the memory of the system, which can disclose its secret keys. This can allow the attackers to decrypt and eavesdrop on SSL-encrypted communications and to impersonate the entity that owns the vulnerable system. In addition, other data that resides in memory may be disclosed, which could reveal the usernames and passwords of users or other data stored in the memory of the vulnerable servers.

Fortunately, despite the risk that Heartbleed poses to Internet users at large, we have at this point found no vulnerability between Heartbleed and AtTask. We will continue to monitor this situation to ensure that things stay that way.

If you have other questions about how your AtTask instance might be affected by Heartbleed, you are encouraged to contact your AtTask customer support representative directly.

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